By 2018, though, West was on to his next project, after reading an article about how reducing beef consumption could slow climate change. The Museum of Failure was a resounding commercial success, attracting visitors from across the world and attention from the Times, the Washington Post, and National Geographic. (The game was pulled from shelves after Trump said that it was “too complicated.”)
The exhibits also included Bic for Her, a line of pens, from 2011, that were designed for women DivX, a 2003 trademark for “self-destructing” DVDs that could be watched for only forty-eight hours a collection of Harley-Davidson perfumes, from the mid-nineties and Trump: The Game, a Monopoly ripoff released in 1989.
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Its shoddy handwriting software and exorbitant price nearly torpedoed the entire company, but its sleek black design eventually inspired the iPhone. One example on display at the museum was the Newton, a personal digital assistant released by Apple in 1993. A year later, in Helsingborg, Sweden, he opened the Museum of Failure, where the takeaway was simple: blunders are the midwives of success. As he studied the remnants of strangers’ failed romances-photos of hookup spots a diet book that a woman received from her fiancé-West came up with an idea for a museum dedicated to failed business products and services. In 2016, during a trip to Zagreb, Croatia, he wandered into the Museum of Broken Relationships. The Disgusting Food Museum, which opened in 2018, is the brainchild of Samuel West, a forty-seven-year-old psychologist who was born in California and has lived in Sweden for more than two decades. Mercifully, admission tickets are printed on airplane-style barf bags. He vomited ten times, topping the museum’s previous record of six. De Meyer said that eating it was like taking a bite out of a corpse. Next up was durian, a spiky, custard-like fruit from Southeast Asia that “smelled like socks at the bottom of a gym locker, drizzled with paint thinner.” But worst of all was surströmming, a fermented herring that is beloved in northern Sweden.
“Eating it was like gnawing on three-week-old cheese from the garbage that had also been pissed on by every dog in the neighborhood,” he said. “The kind where you’re defenseless, because the bombs are going off invisibly, inside of you.”Īn Icelandic shark dish, called hákarl, was the first assault on his stomach. As a reporter, he also prided himself on his ability to maintain his composure. De Meyer, the son of a cookbook author and a food photographer, told me that he’d always been an adventurous eater. There are eighty-five culinary horrors on display-ordinary fare and delicacies from thirty countries-and each tour concludes with a taste test of a dozen items.
As with the Museum of Sex, in New York City, and the Museum of Ice Cream, in San Francisco, the Disgusting Food Museum is conceptually closer to an amusement park than to a museum. In the spring of 2019, Arthur De Meyer, a twenty-nine-year-old Belgian journalist, toured the Disgusting Food Museum, in Malmö, Sweden.